Heron Finance plans orderly wind down

I'm writing to share a difficult decision. After careful consideration and exhausting all other options, we've decided to do an orderly wind down of Heron Finance.

I want to lead with the most important point: 

Your capital is safe, and the underlying investments remain sound. 

No funds are at risk, we do not expect you to have any additional costs, and we have ample runway to return all client capital through an orderly, carefully managed process.

Why we're making this decision 

Heron grew rapidly through 2025 and into early 2026, but hasn't continued that growth at the pace we needed to sustain the business. We explored many ways to acquire new customers, new fundraising, as well as acquisitions, but could not come to a workable path forward. Rather than continue in a diminished form, we've chosen to wind down now, while we have the resources and runway to return every client's capital fully and responsibly. 

Importantly, this reflects the growth of Heron as a business and has nothing to do with the performance or safety of your investments, which remain sound, and have even outperformed peers.

Thank you for the trust you placed in Heron

We started with a clear goal to make private market investing simpler, safer, and more accessible. We had to build a truly unique product to accomplish that, and I think we did it, as evidenced by your continued trust and reinvestment in Heron. In fact, the average client more than doubled their initial investment with us over time. 

We don't (and never did) take that trust lightly. I’m proud of what we built and I want to thank you for making this journey possible. We're fully committed to returning your capital as quickly as we can over the coming months.

If you have any questions about the process or your account, our team is here to help — just email support@help.heronfinance.com.

Warm regards,

Mike Sall

CEO

Heron Finance