About How it works Performance For advisors

We’re unlocking the power of private markets.

At Heron, we bring high-quality, institutional-grade private credit to all accredited investors through automated personalized portfolios.

Personalize your portfolio

Our mission

For decades, private markets have been the secret weapon of the biggest institutional investors. But they should be available to the rest of us, too. We believe technology can not only open access to this increasingly important asset class, but create a fundamentally better product—for everyone.

Our mission is about more than just investing, it’s about unlocking potential. We envision a future system where anyone with a great idea can access the capital they need, and where any investor can participate, supporting that growth and sharing in its success.

Together we can help create a more interconnected financial system that’s global, open, and interoperable by default. We hope you’ll join us on this exciting journey.

Who we serve

At Heron, we give U.S. accredited investors access to private credit income generating opportunities that they likely can’t get elsewhere. Our goal is to bring high-quality investments typically reserved for institutions to a wider audience.

Our team

The team behind Heron Finance brings together deep expertise in technology and financial markets.

Founder and CEO

Founder and CTO

Chief Credit Officer

VP Product

VP of Engineering

Head of People

Head of Compliance

Contact us

For press inquiries, contact press@heronfinance.com

Invest with confidence.

SEC

Registered

Heron Finance is an SEC-registered investment advisor (RIA).

$1 trillion

Aggregate manager AUM

Exposure to managers that oversee over half of the private credit market.

<1%

Low loss rates

Highest quality funds chosen for their industry-leading low loss rates.

21 years

Avg manager track record

Private credit managers with experience navigating market cycles.

SEC

Registered

Heron Finance is an SEC-registered investment advisor (RIA).

$1 trillion

Aggregate manager AUM

Exposure to managers that oversee over half of the private credit market.

<1%

Low loss rates

Highest quality funds chosen for their industry-leading low loss rates.

21 years

Avg manager track record

Private credit managers with experience navigating market cycles.

As seen on:

Your questions answered.

See our help center

$5000 minimum investment.

Get exposure to 12 funds in a single portfolio with only a $5000 initial deposit.

1% annual management fee.

Simple flat rate, already deducted from your projected returns.

Request to sell at any time.

We aim to fulfill requests within one quarter. View the full redemption policy.

We support tax advantaged accounts like IRAs and 401ks.

Heron has partnered with AltoIRA to make this very easy. If you have an existing IRA or 401(k) account, you can transfer funds for free, or you can deposit cash through Alto. For more information, see our help center article here.

With Heron, defaults are rare, most of our loans are first in line for repayment, and with this level of diversification, impact would be minimal.

When you open a private credit portfolio with Heron, you gain exposure to multiple high-quality funds with over 3000 loans. These loans are 95% or more first lien. First lien debt holders are paid back before all other debt holders making the chance of a loss very low. And if one loan does have a loss, your Heron portfolio has over 3000 more loans, providing protection from a high level of diversification. Read our article to learn more about our approach to risk mitigation.

In the unlikely event that Heron goes out of business, your money is safe.

To start, we don't plan to go out of business! We are backed by large institutional investors, generating revenue, and maintaining an ample runway. As any business should, we maintain a continuity plan.

In the highly unlikely event that we did wind down the business, your money is still safe. At a high level, here's what you need to know and how it would wind down:

All LP shares of funds are held in a separate, bankruptcy-remote legal entity from the one that we use to run our day-to-day operations. Second, Heron Finance works with a qualified custodian, Inspira, that custodies said LP shares.
In the event that Heron Finance's operating entity were to shut down, we would submit redemption requests to all of the funds.
Then that separate holding entity and Inspira would work to identify a backup service provider that could manage the redemptions and work to facilitate the return of your capital.

Heron is available to US accredited investors. See what is required to qualify.

Anyone automatically qualifies as an “accredited investor” if they meet just one of the following criteria:

Income: Individual income of $200,000, or joint (with a spouse or partner) income of $300,000 for the two prior years, with the same anticipated in the current year
Net Worth: Individual or combined (with a spouse or partner) net worth of $1 million or greater, excluding your primary residence
Exam: A Series 7, 65, or 82 in good standing

You can verify your status as an accredited investor as a part of our sign-up process. The documents you need will depend on the method of verification. You only need to verify via one of the following:

Income verification: Connect your payroll provider, or upload W-2s, K-1s, 1099s, paystubs, or tax returns to verify your income
Net worth verification: Bank statements, brokerage statements, securities holdings statements, certificates of deposit, tax assessments, or appraisal reports (Note: when you use the net worth verification, we pull a “soft” credit report that will not impact your credit score.)
3rd party letter: A letter from an attorney or accountant testifying that you are accredited

To learn more about how to become accredited, see our article: 4 Easy Steps to Becoming an Accredited Investor.

See our help center

Get a private credit portfolio built for you.

Up to 12.5% returns
3000+ loans in each portfolio
12 of the world's largest private credit funds

Customize your portfolio

See how Heron works.

Share your goals and ask questions
Understand the data and past performance
Get a personalized platform tour

Book a demo

The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website is a recommendation to invest in any securities or a recommendation of any interest in any investment offered by Warbler Labs, Inc. or any of its subsidiaries (collectively, “Warbler”).

Any financial forecasts or financial returns, whether in the form of dividend yield or capital appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results. Private credit investments are subject to credit, liquidity, and interest rate risk. In the event of any default by a borrower, you will bear a risk of loss of principal and accrued interest on such loan, which could have a material adverse effect on your investment. A borrower may default for a variety of reasons, including non-payment of principal or interest, as well as breaches of contractual covenants. Credit risks associated with the investments include (among others): (i) the possibility that earnings of a borrower may be insufficient to meet its debt service obligations; (ii) a borrower's assets declining in value; and (iii) the declining creditworthiness, default, and potential for insolvency of a borrower during periods of rising interest rates and economic downturn.

Any investment target yield presented here is intended for informational purposes only and does not guarantee future performance or results. This model assumes no variability, including no loan defaults, fluctuations in interest rate, customer withdrawal requests, late payments, or penalties, and our management fees have remained unchanged throughout this projection. Please be aware that all investment involves inherent risks, and past performance is not indicative of future outcomes. Customers are advised to consult their own legal and tax advisers regarding their specific circumstances and needs. We do not accept any liability for any loss or damage arising from the use of this information or for any actions taken based on this information without seeking professional advice.

No communication by Heron or any of its affiliates through this website should be construed or is intended to be investment, tax, financial, accounting, or legal advice. Heron Advisory, Inc., d.b.a. Heron Finance is an SEC-registered investment advisor (RIA). Such registration should in no way imply that the SEC has endorsed the entities, products or services discussed herein.