Proof in the performance

Heron portfolios have produced stronger returns than other asset classes along with monthly steady monthly income.
Select strategy:
Growth of $100,000
Cumulative return
Heron moderate portfolio
37.4%

High yield bonds (HYG)
23.5%

Real estate (VNQ)
-2%

Treasuries (TLT)
-18.4%

Strategy comparison

Conservative
Historical return after fees 
8.9%
Average monthly interest 
8.4%
Strategy focus
Offers greater diversification and lower risk through exposure to lower interest rate loans.
Moderate
Historical return after fees 
9.8%
Average monthly interest 
9.1%
Strategy focus
Balances diversification and increased returns across loans with varying interest rates.
Aggressive
Historical return after fees 
11.1%
Average monthly interest 
10.2%
Strategy focus
Aims to deliver extra returns through increased exposure to higher interest rate loans.

Invest with confidence.

SEC
Registered
Heron Finance is an SEC-registered investment advisor.
$1 trillion
Aggregate manager AUM
Exposure to managers that oversee over half of the private credit market.
<0.5%
Low realized loss rates
Highest quality funds chosen for their industry-leading low loss rates.
21 years
Avg manager track record
Private credit managers with experience navigating market cycles.
As seen on:
AxiosBloombergPrivate Debt InvestorFinancial Advisor

Your questions answered.

$5000 minimum investment.
Get exposure to 12 funds in a single portfolio with only a $5000 initial deposit.
1% annual management fee.
Simple flat rate, already deducted from your projected returns.
Request to sell at any time.
We aim to fulfill requests within one quarter. View the full redemption policy.
We support tax advantaged accounts like IRAs and 401ks.
With Heron, defaults are rare, most of our loans are first in line for repayment, and with this level of diversification, impact would be minimal.
In the unlikely event that Heron goes out of business, your money is safe.
Heron is available to US accredited investors. See what is required to qualify.
Returns represent overall performance, including interest and net changes in principal (accounting for any appreciation/depreciation).

Get a private credit portfolio built for you.

Up to 12.5% return after fees
3000+ loans in each portfolio
12 highly ranked private credit funds
Customize your portfolio

See how Heron works.

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Flying heron

All trademarks and service marks are the property of their respective owners. The views expressed are those of the authors and do not necessarily reflect those of Heron Finance, which makes no guarantee as to the accuracy or completeness of any statements or data. Heron Finance and the third parties mentioned are unaffiliated and assumes no responsibility for content on any unaffiliated third-party websites linked herein.

Charts, images, and other visual materials are for illustrative purposes only and should not be considered individualized investment advice. The strategies shown may not be suitable for all investors.

The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website is a recommendation to invest in any securities or a recommendation of any interest in any investment offered by Warbler Labs, Inc. or any of its subsidiaries (collectively, “Warbler”).

Any financial forecasts or financial returns, whether in the form of interest or appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results. Private credit investments are subject to credit, liquidity, and interest rate risk. In the event of any default by a borrower, you will bear a risk of loss of principal and accrued interest on such loan, which could have a material adverse effect on your investment. A borrower may default for a variety of reasons, including non-payment of principal or interest, as well as breaches of contractual covenants. Credit risks associated with the investments include (among others): (i) the possibility that earnings of a borrower may be insufficient to meet its debt service obligations; (ii) a borrower's assets declining in value; and (iii) the declining creditworthiness, default, and potential for insolvency of a borrower during periods of rising interest rates and economic downturn.

Any investment target return presented here is intended for informational purposes only and does not guarantee future performance or results. This model assumes no variability, including no loan defaults, fluctuations in interest rate, customer withdrawal requests, late payments, or penalties, and our management fees have remained unchanged throughout this projection. Please be aware that all investment involves inherent risks, and past performance is not indicative of future outcomes. Customers are advised to consult their own legal and tax advisers regarding their specific circumstances and needs. We do not accept any liability for any loss or damage arising from the use of this information or for any actions taken based on this information without seeking professional advice.

No communication by Heron or any of its affiliates through this website should be construed or is intended to be investment, tax, financial, accounting, or legal advice. Heron Advisory, Inc., d.b.a. Heron Finance is an SEC-registered investment advisor (RIA). Such registration should in no way imply that the SEC has endorsed the entities, products or services discussed herein.